Employer
Brand &
Recruitment

Reach

Communicate

Excite

Employer Brand is often confused with Employee Value Proposition (EVP). They are connected but not the same. Your EVP is the whole of your employment proposition and must be well defined first. Your Employer Brand is the ‘wrapper’ or the badging of the EVP.
Communicate your EVP effectively and convincingly to those you want to reach. Excite potential and existing employees with a winning Employer Brand. Choose recruitment techniques that will get you the best talent, from skills, values, motivation and strengths perspectives.

Do you struggle to appeal to top candidates in your key market segments?

Do some of your candidates tell you they have stumbled across you and are not clear exactly what it is that you do?

Are you unsure how best to communicate with potential and existing employees?

Are you missing out on diverse talent that you know could make a difference to your business?

Employer
Brand &
Recruitment

Reach

Communicate

Excite

Employer Brand is often confused with Employee Value Proposition (EVP). They are connected but not the same. Your EVP is the whole of your employment proposition and must be well defined first. Your Employer Brand is the ‘wrapper’ or the badging of the EVP.
Communicate your EVP effectively and convincingly to those you want to reach. Excite potential and existing employees with a winning Employer Brand. Choose recruitment techniques that will get you the best talent, from skills, values, motivation and strengths perspectives.
Do you struggle to appeal to top candidates in your key market segments?
Do some of your candidates tell you they have stumbled across you and are not clear exactly what it is that you do?
Are you unsure how best to communicate with potential and existing employees?
Are you missing out on diverse talent that you know could make a difference to your business?

Employer
Brand &
Recruitment

Reach

Communicate

Excite

Employer Brand is often confused with Employee Value Proposition (EVP). They are connected but not the same. Your EVP is the whole of your employment proposition and must be well defined first. Your Employer Brand is the ‘wrapper’ or the badging of the EVP.
Communicate your EVP effectively and convincingly to those you want to reach. Excite potential and existing employees with a winning Employer Brand. Choose recruitment techniques that will get you the best talent, from skills, values, motivation and strengths perspectives.

Do you struggle to appeal to top candidates in your key market segments?

Do some of your candidates tell you they have stumbled across you and are not clear exactly what it is that you do?

Are you unsure how best to communicate with potential and existing employees?

Are you missing out on diverse talent that you know could make a difference to your business?

Employer Brand
Employer Brand
Who do you want to attract? Who do you need to retain? We help you understand the values, behaviours, and promises that are the basis of your Employee Value Proposition and their value to particular talent segments. Then we shape the creative design of your Employer Brand, and work on how we communicate your message to your target employees. This targeting strategy includes: the relationships and networks — both academic and industry led — that you need to build; how to use your best advocates — your current employees — to sell your brand; and the suggested offline and online tools that are just right for you and your objectives. Finally, we measure and adjust to ensure you get the results you need.
Emerging Talent Strategy
Emerging Talent Strategy
Emerging talent strategy includes recruitment and development, induction, internships, and placements and apprenticeships. We help you navigate the increasingly complex early talent market. It is just as important as ever to ensure you attract, develop and retain the right school leavers, apprentices and graduates for your business. But with more routes available to this talent, and generational differences in how they view their future careers, an understanding of your organisation’s unique offering is essential. Our approach leads to a clearly defined target audience, a clearly defined attraction and assessment plan and supports the retention of this key workforce.
Recruitment and Selection
Recruitment and Selection
With the right recruitment and selection process you will improve your hiring, retention and business performance. You may be looking to move to a direct sourcing model, require a communications strategy to take your Employer Brand messages externally, or need help navigating the complex digital media landscape. You may need to improve the outcomes of your selection processes to recruit the sorts of people that will thrive in your environment and believe in your approach, your values and how you do business. Our approach is tailored for you, building on what’s working well and focusing on what will improve your people strategy and overall business performance.
Diversity Attraction Strategy
Diversity Attraction Strategy
Having a diverse workforce that reflects the community and customers that you serve has been shown to lead to greater business success. A diverse workforce also carries additional benefits like enhanced retention rates and more satisfied employees. We know that attracting talent from a range of backgrounds can be challenging for organisations for a wide variety of reasons. Whether you are looking to attract more females or more ethnic minorities, or to embrace the benefits of supporting social mobility, our approach will identify what the barriers to attraction and recruitment may be, and support you in developing a unique, targeted messaging, attraction and retention plan.
The Competitive Edge

A brilliant Employer Brand can:

Allow you to stand out in a crowded market
Help potential employees understand why you are different and why they should join you
Remind current employees why they chose you
Increase your success rate in competitive talent markets
Improve the number of successful employee referrals
Enable you to build a direct-hire talent pool
Give you a vehicle to reach passive candidates – those that are really good at what they do, but wouldn’t have thought of you otherwise

How do we know this? We are constantly researching the best ways to connect organisations and people. Check out our proprietary research reports on our Insights page here.