This project involved identifying what ‘great leadership’ looks like in Enterprise Rent-A-Car, and then creating the tools and support to enable everyone in the organisation to be a great leader — whether they are leading themselves, leading others or leading through others. Our work with Enterprise is a great example of how ‘great leadership’ behaviours, more consistently demonstrated across the business, can create the desired culture change necessary to enable even better business performance.
The goal of this project was to improve leadership skills from entry level upwards. Its focus:
Our approach to projects of this nature is to invest time at the beginning to engage the people who will ultimately make the project a success, and to ensure we have the right people involved. We worked with a steering group that represented all business groups within Enterprise, as well as with HR and the talent development team. The process was extremely consultative to ensure that the language and culture were correctly reflected and that the business totally ‘bought-in’ to the resulting outputs.
We used a blended approach of well proven behaviourial models and our own knowledge of strengths, to identify what makes a great Enterprise performer, in a way that was qualitative ( i.e. we know what it looks like in practice) and quantitative ( i.e. we see it repeated, and there’s a tangible link to improved performance).
To create the role profiles and leadership framework:
A holistic leadership programme which was 100% linked to other relevant Enterprise processes such as employee reviews. These include:
Leadership role profiles
To articulate what ‘great performers’ look like for the three roles
A competency framework
To create granularity on what is expected at each level of leadership, and examples of what that looks like in practice
Two development centres for junior and mid-level roles
These take into account Enterprise’s competency framework and all the training and development that has gone into it. The assessment activities mirror the type of challenges that will be encountered on a day-to-day basis, and test the exceptional qualities that are required to be a top performer at the various levels.
This is not a process to identify high potentials. It is an all-encompassing process designed to:
The focus was to develop a coaching culture as an output of the leadership programme and its interventions. Knowing when to be directive and when to coach an individual to help them derive the answer is a key leadership skill. Built into the delivery of this programme is on-going training on how to coach, supported by a great video which is available to all at any time to help them refresh their technique.
The tools developed to support on-going development and training needs identified through the development centres include a 360 feedback tool, a development guide and an online portal full of suggestions of further reading.
At an organisational level
At an individual level
“Talentsmoothie have previously helped us with our graduate attraction strategy, and we continue to work with them because they consistently deliver. Whatever the challenge, they ask the tough questions needed to really get to know an organisation inside and out. No ‘cookie cutter’ processes here nor ‘one size fits all’ – they get the results we need. From this latest Leadership Effectiveness project we’ve seen improvements in engagement scores, and more successful, diverse and fair promotions, but, we are also excited to be experiencing real culture change, which was what we wanted. Our senior managers are on fully on board. They have ‘bought into’ and understand the value of the coaching culture we’ve introduced, and so we know the improvements are sustainable in the longer term. And it’s not only about the results… it’s about the nature of the working relationship too; talentsmoothie, with Justine at the helm, are a delight to work with, and I am happy to recommend them.” Donna Miller — European HR Director, Enterprise Holdings
If you found this Effective Leadership case study of interest and would like to know more about our Effective Leadership work in Enterprise Rent-A-Car or discuss how a similar project might work for your organisation, call Justine James on +44 (0)7710 778961 or email her at firstname.lastname@example.org