Our work on culture and values is inextricably linked with all four of our areas of expertise: EVP, Employee Engagement, Employer Brand & Recruitment and Innovative Workplace. We work with you to understand the environment required for business success on the one hand, and to create high employee engagement on the other. We help to align both sides with recommendations for process and culture change. Our work with GSK was to do just that, by understanding what culture and values should represent their new business merged from four existing ones.
The research project was developed to gain in-depth insight into the culture of four separate businesses in the UK and Ireland which were being merged to increase commercial execution capability. This change was part of a global transformation of the Consumer Healthcare business. For the client this project was important for two key reasons:
We worked with a multi-disciplinary team including the HR Director, Marketing Director and Head of Communications.
The research goal was to understand the sub cultures and motivations of the individuals in the four businesses. This would be used to create one organisation that would shift the culture and meet the needs of employees during the change. We sought to understand what different employee groups valued and wanted to keep, what they wanted to leave behind and what would create a motivating and engaging culture. Specifically we needed to elicit deep insight into the following:
We elicited insight that led to practical recommendations by:
We worked with the client to achieve a 75% completion rate for the survey. This was important as we needed to connect with as many employees as possible to signal to them that the company really cared about their views. The main output was a report containing the insight, findings and recommendations including priorities, quick-wins and practical actions. The data was segmented across business, function and employee demographics.
There were a number of benefits to the client:
Data rich with clear priorities and actionable
Refreshingly honest, clear and easy to read
Written in plain English
Congruent with the organisations values; respect, transparency and integrity
A great engagement and sense-making tool
“Talentsmoothie demonstrated both a clear understanding of the needs of the organisation during this change and engagement process combined with a sense of urgency to deliver actionable outcomes. Open to feedback and responsive, this made the process enjoyable as well as insightful.”
If you found this Employee Engagement case study of interest and would like to know more about our Employee Engagement work in GSK or discuss how a similar project might work for your organisation, call Justine James on +44 (0)7710 778961 or email her at email@example.com