Employee Value Proposition
(EVP)

Listen

Understand

Connect

Your Employee Value Proposition describes the characteristics and appeal of working for your organisation. It clearly defines the benefits and ways of working you offer in return for employees’ contribution and performance. We call this your ‘people deal’ or simply the Deal.
Make sure your Employee Value Proposition or Deal characterises you as an employer and differentiates you from your competition.

Do you struggle to appeal to top candidates in your key market segments?

Do you find it hard to articulate what’s unique about your organisation?

Do your employees suggest that you are failing to deliver your recruitment promise?

Are you trying, but failing, to improve employee engagement?

Employee Value Proposition
(EVP)

Listen

Understand

Connect

Your Employee Value Proposition describes the characteristics and appeal of working for your organisation. It clearly defines the benefits and ways of working you offer in return for employees’ contribution and performance. We call this your ‘people deal’ or simply the Deal.
Make sure your Employee Value Proposition or Deal characterises you as an employer and differentiates you from your competition.
Do you struggle to appeal to top candidates in your key market segments?
Do you find it hard to articulate what’s unique about your organisation?
Do your employees suggest that you are failing to deliver your recruitment promise?
Are you trying, but failing, to improve employee engagement?

Employee Value Proposition
(EVP)

Listen

Understand

Connect

Your Employee Value Proposition describes the characteristics and appeal of working for your organisation. It clearly defines the benefits and ways of working you offer in return for employees’ contribution and performance. We call this your ‘people deal’ or simply the Deal.
Make sure your Employee Value Proposition or Deal characterises you as an employer and differentiates you from your competition.

Do you struggle to appeal to top candidates in your key market segments?

Do you find it hard to articulate what’s unique about your organisation?

Do your employees suggest that you are failing to deliver your recruitment promise?

Are you trying, but failing, to improve employee engagement?

How to define your unique Employee Value Proposition with talentsmoothie

We help you to define and implement your EVP in eight stages.  The full process can take anywhere from 3 months to 6 months depending on the size of your organisation. But, if you’ve already started the work, no problem. We’re happy to begin at any point in the process or give you expert help with any phase.

How to define your unique EVP with talentsmoothie

We help you to define and implement your EVP in eight stages.  The full process can take anywhere from 3 months to 6 months depending on the size of your organisation. But, if you’ve already started the work, no problem. We’re happy to begin at any point in the process or give you expert help with any phase.

How to define your unique Employee Value Proposition with talentsmoothie

We help you to define and implement your EVP in eight stages.  The full process can take anywhere from 3 months to 6 months depending on the size of your organisation. But, if you’ve already started the work, no problem. We’re happy to begin at any point in the process or give you expert help with any phase.

Data gathering.  Our starting point is to gather existing information such as your business strategy, employee opinion survey data, policies and processes, and any external trends affecting you now or that may affect you in the future. Qualitative data analysis. We speak to people to really get a handle on your situation and understand what matters to your employees. Create the draft EVP. Using the data we’ve gathered and our extensive knowledge of what motivates people at work we can quickly develop a draft for testing. Test the draft EVP. Employees and potential employees enjoy this part; it’s an engagement tool in itself! Create the final EVP. We create one EVP that will work across your employee segments; we agree the segments with you — for example they can include talent group, business group, geography, gender; you will be clear if any segments require different things when it comes to implementation. Design work. We have a top notch creative team who can translate the words and meaning of your EVP into something engaging and memorable. EVP launch. Using our internal comms experience, we help you to develop the best way to launch the EVP to start the implementation journey in the right way. Operationalise your EVP. Your EVP will impact processes and behaviours; we work with you to maximise your EVP with respect to Employee Engagement and Employer Brand.

The Benefits

A well-articulated EVP can:

Reduce new-hire salary costs by up to 50%
Improve the commitment of new hires by up to 29%
Increase the likelihood of employees acting as advocates from an average of 24% to 47%
Show a turnover rate up to 40% lower than companies with lower levels of engagement
Gain up to 18% higher levels of productivity
Gain up to 35% more efficiency
Be 59% more likely to innovate
Improve customer loyalty – 41% of customers are loyal because of good employee attitude
Improve customer experience – 70% of brand experience is determined by ‘people experience’

Sources: MCA Brand Ambassador Benchmark, Ken Irons – Market Leader, Corporate Leadership Council