Employer
Brand

Reach

Communicate

Excite

Employer Brand is often confused with Employee Value Proposition (EVP). They are connected but not the same. Your EVP is the whole of your employment proposition and must be well defined first. Your Employer Brand is the ‘wrapper’ or the badging of the EVP.
Make sure you communicate your EVP effectively and convincingly to those you want to reach. Excite potential and existing employees with a winning Employer Brand.

Do you struggle to appeal to top candidates in your key market segments?

Do some of your candidates tell you they have stumbled across you and are not clear exactly what it is that you do?

Are you unsure how best to communicate with potential and existing employees?

Employer
Brand

Reach

Communicate

Excite

Employer Brand is often confused with Employee Value Proposition (EVP). They are connected but not the same. Your EVP is the whole of your employment proposition and must be well defined first. Your Employer Brand is the ‘wrapper’ or the badging of the EVP.
Make sure you communicate your EVP effectively and convincingly to those you want to reach. Excite potential and existing employees with a winning Employer Brand.
Do you struggle to appeal to top candidates in your key market segments?
Do some of your candidates tell you they have stumbled across you and are not clear exactly what it is that you do?
Are you unsure how best to communicate with potential and existing employees?

Employer
Brand

Reach

Communicate

Excite

Employer Brand is often confused with Employee Value Proposition (EVP). They are connected but not the same. Your EVP is the whole of your employment proposition and must be well defined first. Your Employer Brand is the ‘wrapper’ or the badging of the EVP.
Make sure you communicate your EVP effectively and convincingly to those you want to reach. Excite potential and existing employees with a winning Employer Brand.

Do you struggle to appeal to top candidates in your key market segments?

Do some of your candidates tell you they have stumbled across you and are not clear exactly what it is that you do?

Are you unsure how best to communicate with potential and existing employees?

How to create a compelling Employer Brand with talentsmoothie

Your Employer Brand represents your reputation as an employer. Maybe your reputation needs enhancing; it might need to sell the good stuff you already do that no one knows about yet. Or perhaps you’ve recently developed your EVP and now want to get its message across to potential new employees. Or you might be in a good position now, but want to maintain or expand your good reputation to reach new talent groups who might not naturally think of you as an option. Whatever your objectives, our joined-up approach to Employer Brand means we can help you.

First we’ll start with some killer questions to really understand why you want to develop your Employer Brand. What are the main challenges you have right now? Who do you want to attract? Who do you need to retain? What does success look like to you? Next we deconstruct your EVP. It doesn’t matter whether we’ve created it for you, or whether you already have one. We want to understand the values, behaviours, and promises that are the basis of your EVP and which might be more important to particular talent segments. Then we get creative. We provide you with a number of design options that we test internally and externally. Once we have agreed the creative design of your Employer Brand, we work on how we communicate your message to your target employees. This targeting strategy can include the relationships and networks — both academic and industry led — that you need to build. It will include how to use your best advocates — your current employees — to sell your brand, and, it will detail the suggested offline and online tools that are just right for you and your objectives. Finally we measure and adjust, as necessary, in our continual journey to reach perfection!
The Competitive Edge

A brilliant Employer Brand can:

Allow you to stand out in a crowded market
Help potential employees understand why you are different and why they should join you
Remind current employees why they chose you
Increase your success rate in competitive talent markets
Improve the number of successful employee referrals
Enable you to build a direct-hire talent pool
Give you a vehicle to reach passive candidates – those that are really good at what they do, but wouldn’t have thought of you otherwise

How do we know this? We are constantly researching the best ways to connect organisations and people. Check out our proprietary research reports on our Insights page here.